Pandemic in Brazil: how to reduce the effects of the crisis on your company

The economic downturn generated by pandemic caused the world market to shrink about 3% in 2020, according to the IMF. This shrinkage of the global economy is felt mainly by micro and small companies, which have their operational logic changed and often have their work flow paralyzed due to imposed restrictions.

In these circumstances, the best way out for a successful path is to reinvent yourself and create alternatives to keep your business successful. Let's see below the paths that will lead you to strengthen your business during the pandemic.

Working outside the company

As mentioned above, the workflow has changed its logic. Many workers, who used to travel to companies to work, now stay at home in what we have come to understand by home office.

With the freedom to be able to develop your activities within your home, now there is no longer the need to go out for lunch, or to have that coffee in the bakery near work. However, even so there is the need to feed and with it the ease ofdelivery apps gained notoriety. Being used in about 80% of active smartphones, according to a survey by Statista in 2020. 

In addition, not only restaurants have benefited from the reach of applications within the residential environment, but the most varied segments of commerce have joined the wave of digital transformation which enabled several companies to remain open during the pandemic.

The digital market

The customers they are no longer on the streets and the new market window has become the cell phone screen, where there is the possibility of captivating and retaining a customer through the content presented. For this there are many tools that can be used to lessen the effects of the crisis, both social media and mobile apps gain notoriety among these possibilities.

To remain active in the new market model, it is necessary to be close to customers, that is, to be inside their homes to present your product/service. And what is the best alternative? Considering what we've been following so far, a good strategy is to invest in technological solutions and advertising.

The popular saying was “advertising is the soul of the business”

Presenting your product/service with quality requires time and dedication, but it generates the best possible result: customer conquest. Some tools like networkssocial media can have a wide range of audiences, but they carry with them a problem related to the amount of content delivered to users. Within these platforms it is possible to establish your brand, but only in an exclusive environment is it possible to retain your customer. It is not new that large companies have realized this, generating an engaging environment with a source of targeted information keeps the customer's attention to the main focus: your business!

With that, we have to application development focused on your business is an innovative solution to stand out when facing the coronavirus, taking into account the best user experience with what you have to offer.

Within an application it is possible to direct your customer to a unique experience that if well planned will result in increased demand for your products/services. As it is an exclusive environment for your company, it is possible to choose the contents that will be presented without there being any distractions in their consumption. Interactivity with the cell phone screen brings the customer closer to the company's new window, making it more tangible to the user and making it more desirable.

Bring innovation into your business!

If you were interested in knowing a little more about how to develop this solution for your business, don't leave this opportunity for later! We of the FWC technology are one application development company and we deliver the best custom projects for your company. We offer quality products and facilitate the contact between your business and the customer, as we make it possible for you to be inside his house through his cell phone.