The growth of delivery applications - 2021

According to surveys that Statista surveyed in 2020, Brazil led, with a 48.77% share, the market for delivery applications in Latin America. There are even good expansion projections, with estimates above US$ 5.8 trillion in the world, until the end of the 1st semester of 2021. In other words, it is a promising sector with unlimited possibilities.

Therefore, what was new in technology became a necessity. As a result, delivery applications gained momentum. Now being the ideal time to invest in them. But, be careful before creating your app. So, in this article, we're going to detail everything about delivery apps. You will probably leave this reading with new expectations for your business. Check out!

Delivery app growth: see the results!

According to Abrasel, in 2019, the number of orders reached R$1 billion per month, in delivery applications. Therefore, the amount of consumption of the main meals increased a lot. That is, almost half of the people placed orders. Instead of eating in the place.

Furthermore, with the pandemic in 2020, the sector that was already fertile ground exploded. Even with the economy down, there were significant changes. While the expectation was up to 13% for the year, the result was surprising. In other words, the pandemic grew by 155% in 1 month. The forecast was to be up to 30%. The number of orders even reached more than 900%.

Based on this scenario, we have great growth expectations. However, not just the ready-to-eat delivery market. But yes, from other sectors, such as automobile, transport, etc. At first, let's focus on restaurant delivery. Therefore, understanding the relationship between the store, customer and delivery person will broaden your vision. Then, it will awaken a new look to explore other spaces. Check it out below!

Delivery apps: immediate solution!

Beforehand, people keep in mind that delivery is linked to food. However, it is not limited to just this service. But also to other sectors. In fact, many adapted during the pandemic period. So, the rules of restriction linked to social isolation brought urgency . Therefore, the number of drugstores and supermarkets in the application, increased quickly. Undoubtedly, the pandemic expedited this inclusion. As well, it favored general technological advancement. Because new IT companies were born in the crisis. That is, entrepreneurs saw opportunities in the pandemic.

In addition, it forced them to improve their applications. Therefore, we noticed improvements in the service. Even the replacement of adequate and increasingly modern tools. In this way, it provided users with positive experiences. For example, bug fixes, agility to navigate apps, etc.

Delivery app: check the advantages for your business

Undoubtedly, the advantages of the delivery application are what won over the public. Because it's exactly the simplicity that makes the difference. From this topic, you will realize the power of the app. That way, instigate creativity to expand to other areas.

Zero regional limitation

You've probably noticed that delivery has a big difference. Since, it has no regional limitations. For example, we can serve people from any neighborhood. Whereas before, in the traditional model, it was only possible in the vicinity.

Time saving

Not only territorial expansion, but time optimization has also improved. That is, we saw the importance of this service. Both in urban centers and in smaller cities. After all, the facility is the biggest attraction of this technology. If before, people were looking for speed, today technology has surpassed it. Well, it brought multiple solutions in a single product.

For example, the app avoids the stress of looking for a parking space. Since, many move to buy food at the mall. In addition to avoiding queues at the drive-thru or standing in the store.

Pandemic: opportunity to multiply your profit!

While many companies went bankrupt in the pandemic, others took off. Therefore, there are no negative situations. But, there are opportunities in crises that take us out of comfort. So let's focus on them in this topic. In fact, we emphasize that Brazil did not receive harmful effects on delivery. On the contrary, there was an unexpected leap in the delivery sector.

Target audience: understand what consumers are looking for

According to large companies, Rappi, Ifood and Ubber Eats, the service gained a 90% increase in demand. From that, many startups decided to create their own app. Since reality showed the trend of growth.

Even after the pandemic this service will continue to grow. Because, everything that contributes to help people's lives generates profit. In other words, the human being aims for comfort and security. Therefore, the apps are highly attractive to the consumer. Therefore, when he tries something that makes the routine easier, he tends to repeat it.

So, ordering lunch from food delivery apps became routine. Not only for this meal, but for dinner and breakfast as well. After all, people are running out of time lately. For this reason, they seek everything that is practical. By the way, there are lots of healthy and fresh foods.

Therefore, it is different from fast food , frozen food or traditional ready-to-eat food. Finally, this saves time to cook and wash everything afterwards. There are even restaurants that prepare promotional menus. Therefore, the value becomes affordable. Without a doubt, this is a segment that is here to stay. Because it is an industry that benefits everyone. Not only the customer, but the company and deliverymen gain a lot.

Furthermore, the idea of the app helps to reduce fees. That is, for both the delivery person and the restaurant. In fact, Whatsapp became an ally of requests. Therefore, it favors the high rate of customer adherence. First of all, he was always a personal communication channel. So, it's common to associate this app with the idea of trust. In addition to bringing consumer and restaurant closer together. After all, on food delivery platforms, communication is limited. Although it is a determining factor in building clientele.

Ensure results: know your market well!

Above all, knowing your segment 's market is essential. As we talked about at the beginning, there are mistakes you should avoid. Because having an app is not enough to make money.

For this reason, understanding the reason that contributed to generate this demand is important. So let's mention 2 key points.

Thus, one of them was the rules of social isolation. So, people needed to use this option. As a result, new customers emerged. In addition, those who already enjoyed this tool placed more orders. Second, customer order doubled. Because they started asking for every member of the family. Inclusive for all basic meals.

Application Development: Focus on the Customer!

Although the growth is associated with a pandemic phase, we have good expectations. When the pandemic ends, results tend to diminish. However, we have the chance to explore new ideas. Consequently, having a high profitability. But, the main key is always to focus on the customer. After all, with the need to serve people, this market exploded in sales.

That is, it doesn't matter which segment or tool to use. Rather, seek solutions based on what the customer needs. Well, the app needs to be useful. Because many times, we focus on quality. No doubt this is important. However, we forgot to analyze if there is an audience. Even if it serves for something, it has to have a volume of interests.

Trends: See where big companies focus their attention!

Once the application has shown efficiency, we have an ocean of opportunities. For example, we can create apps from the following segments.

• freight delivery applications;
• motorcycle delivery application;
• car delivery app.

While the apps sector is centered on iFood, Ubber Eats and Rappi, we can make observations. Well, look, they expanded to other sectors. In other words, they were not limited to the delivery of ready-made food. But they expanded into supermarkets.

Now, we are in a digital age that has gained momentum. So, when thinking through another prism, the pandemic has opened doors. Since it forced society to connect with technology. That is, people of all ages and social classes. Since then, the market has changed, because we have an audience that has adapted. So, in a way, the resistances were broken. Even the working model was redefined.

If before, companies were insecure in the Home Office model, today it has changed. So, this reform of habits brought society closer to technology. As a result, a sea of opportunities opened up. So, all you have to do is put your creativity to work.

Finally, fwc technology is one of the application development companies that values efficiency. In other words, we welcome the customers' idea. Then we turn it into an efficient project. That is, that solves problems for a large audience.

In addition, our differential is in the modern and qualified structure. That's why we use the best technologies on the market. As you read in this article, the app is a gold mine. As long as it allows your creativity to flow. Mainly, that meets the needs of a large audience.

In short, if you want to invest in delivery apps, this is the time! Want to know how much your business can grow?