How to increase the visibility of your app?

According to Statista, there are more than 5 million apps on the market. So how do you stand out and profit from them? Maybe you even have a great idea. However, just seeing this statistic makes you feel discouraged! But, that's why we're going to detail the steps to circumvent the competition!

So imagine surpassing millions of apps to get to the top? Yes, it seems an impossible task, but it is not. Even if nothing happens quickly, we can build this journey. So let's share exactly what you need to know. Discover how application development companies execute their projects. Read on!

Application Marketing: Know how to multiply your profit!

Firstly, making money with app is possible. Plus, it's a simple task anyone can do. But for that, you need to make it popular. That is, bring fame to him. So it's like he's an artist. For example, to make a singer famous we need to publicize. Otherwise, how are we going to discover your talent? Likewise, we do with the app!

Discover how to increase your mobile app's visibility

Beforehand, prepare the ground beforehand. That is, study about application development, ideal programming language, etc. In addition to checking your company's needs. For example, build custom Saas products or link to existing ones. Because, everything needs to be connected at the end of the project. In other words, it has to be aligned with your business proposal.

Also, think of an app that is efficient and useful. Then explore all about ASO strategies. Also, understand more about marketing. Finally, get "hands on"! Here are the main points you need to consider.

1. Reason

By far the most important factor is identifying people's problems. So, reflect on what drives them to download an app. For example, "Pomodoro Timer". It was born from the pursuit of productivity and focus. Because it encourages the user to race against time. That is, without needing a supervisor to charge.

2. ASO Strategy

Not only the keyword, but other factors determine your app's success. Well, one of the most common mistakes is to invest in just one element. So, it's important to work the screenshot , videos, description etc. It should even test continuously. That is, analyzing what goes right and wrong. But to facilitate this process, apply the ASO strategies. This way you will efficiently optimize the application.

3. Competitive Analysis

Now, learn to analyze the competition and not just compete. That is, wanting to be better does not lead to efficiency. But yes, understanding what the other does is relevant. Therefore, observing is a rational act that promotes results. For example, review comments and ratings.

Then check out the features and ads that are most attractive. However, if possible, use your creativity too. Undoubtedly, what differentiates a professional from an amateur is the creative side. Because studying the competitor's strategy is constant. But over time you will generate your own ideas. That's definitely what makes your app soar.

Optimize app: understand what ASO is

First of all, ASO stands for App Store Optimization . That is, optimization in app stores. In other words, it's a way to expand his visibility. Therefore, to stand out, the stores have a robot that performs analysis. After all, they allocate millions of apps. Therefore, nothing is fairer than prioritizing what meets all the criteria.

Otherwise, it becomes a mess and detracts from the user experience. In other words, imagine searching for an application without a search bar. So, it is more or less this facility that would no longer exist. It would certainly take us hours to find what we want. Plus, there might even be better apps. Hence, there is the ASO that works as a recruiter.

In other words, it is similar to SEO. In other words, it is the method that aims to adjust the site to stand out in search engines. For example, on the front pages of Google, Yahoo etc. Likewise, the ASO does the same. However, in Android and IOS research.

ASO Strategy: 10 Steps to Leverage Your Application

First, the ASO is a method of accelerating profit . Undoubtedly, it is essential to generate many downloads . Therefore, it helps to attract a qualified volume. Even without paying advertising. That is, through social media, word of mouth or website to app. Therefore, gradually it is natural to double your return. So, see ASO's key strategies. Check it out below!

1. Choose the ideal title

First, choose a title associated with your brand. Before that, do word searches in the search box. That way you'll know what people are looking for. After all, if your app isn't known, it needs to get attention. So do this with the exact word or words.

Also, your title must be up to 30 characters long. In fact, the simpler the better. So, think about the user! Then look at the competition. Also, avoid complicated characters or names. Well that's not attractive. After all, the visitor will notice only the first 10 characters.

2. Create an icon

Without a doubt, your app's icon is critical. Because the image impacts the time of research. While some cling to the title, others focus on the logo. So prioritize a good resolution . Since this action conveys confidence. Besides being more professional.

Finally, create a text-free logo. Including that it is less polluted. For example, in place of a fruit basket, insert an apple only. Then the colors must match the application. Also, consider their tone according to the theme. In this way, the user identifies himself by looking at it.

3. Keyword

From now on, the keyword is a crucial factor for the success of your business. Therefore, survey the traffic volume. Also, consider its difficulty and relevance. But how to do this? Using the right tools, you get the result. So, invest in it and avoid planning in the "dark". Because success depends on a logical plan.

4. Write a good description

Finally, the app description! Although it sounds simple, avoid amateurism. That is, use language that is easy to understand. But without failing to write down the essentials. From the description, you can increase your membership. But, avoid exceeding 2000 words. Because not everyone follows through to the end. Finally, do a Google Trends search. That is, look at the terms people are looking for. Then insert in the articles.

5. Screenshots

Without a doubt, a good description makes a difference. However, more than 45% of users view screenshots . While less than 12% read about the app. But what is a screenshot ? You've probably already noticed those images that come with the apps. So, just capture images from your mobile screen. That way, users know how it works from the inside. So, highlight the benefits of the app with up to 8 images. After all, it helps to improve the store's positioning.

6. Ask friends for ratings

First, people gain confidence based on what their friends say. Likewise, it works the same for the app. For this reason, keep the grade above 4 at all times. So, you can ask for help from friends or family.

7. Consider the comments

Not only ratings, but comments are important. In fact, they have much greater weight. Mainly, if you have quality in the testimony. So, motivate users to give feedback . Without a doubt, it's a big difference in your work. Therefore, value comments with praise and details.

After all, you've seen an app with hundreds of comments. But when you read each one of them, you will notice that they are the same. Also, many boil down to one word. For example, "Great", "I liked it", "It worked" etc. Therefore, pay attention to complaints and resolve them as soon as possible. Because later, the user tends to redo the comment.

8. Geographic Positioning

Probably a lot of people get it wrong at this point. So, stay tuned when publishing your app. Because the Play Store will ask for the location you want to advertise. So, thinking about the user is important. For example, a US resident searches for a Hostel app in Brasilia. But, let's assume that the owner configured it only for Brazil. For sure, he and thousands of other users won't find your app. That's why it's essential to know your audience.

9. Category

First of all, the category represents your niche. So choose the one that is associated with your business. But consider that some of them contain a high volume of competition.

10. Developer website

Ultimately, having a developer website will build credibility. But, you will need to create two. In the first case, it serves to attract your audience. In the second, it aims to support the user. It also directs you to access the terms of use. Since the stores that allocate the app make this requirement.

In short, making money with app is simple. As long as you comply with everything that is necessary. That is, you need to take precise actions to achieve goals. Therefore, in this article we teach everything that fwc technology does. We even have a specialized team. So, each one takes care of a part of the process, millimetrically.

Want to know more about our app development method? Get in touch and we'll explain everything you need!