Invest in the app market: know 5 reasons

Today we're going to talk about opportunity and investments, and I'm going to present you with 5 reasons to enter the app market as soon as possible, check below what world trends have pointed to this new digital age that is here to stay.

1. Customer Reach

It is not today that the number of mobile device users has been growing, around the world there are already about 5.1 billion users of these devices, according to the GSMA in its 2019 Mobile Economy report.

This number shows that more than half of the population is connected through smartphones or some type of cell phone. The report also points out the continents that most use these technologies, with Europe, North America and Latin America occupying the first places in the ranking.

This data not only shows huge numbers of cell phone users, but if well analyzed, it presents great opportunities for digital business and investments, since reaching new customers is in the palm of your hand.

2. Time of contact with your company

It was also found by the data company App Annie, in its 2020 annual report, that among these users, those who use smartphones the most are Brazilians, spending an average of 4.8 hours a day browsing applications. Pointing to yet another increase compared to the 2019 average, which stood at 3.8 hours a day.

This increase in time consumption of mobile device services did not occur only in Brazil, with a global increase of about 20% more in the time spent using smartphones.

With all this time of use, if well structured and publicized an application for your company can connect your customer from anywhere in the world with your store/brand , becoming an extremely promising remote branch for being able to reach an audience that before it would not have been possible without the help of this digital resource.

3. The need to offer products online

Online offers have become increasingly popular, especially in Brazil. A 2019 survey carried out by PayPal pointed out that at least 80% of Brazilian consumers make, or have already made, online purchases , with smartphones being one of the most used means for purchasing products/services.

The Coronavirus pandemic has driven the market to 40% growth since its inception in March 2020. This was due to the fact that social isolation measures directly affect consumers across the globe. Taking to customers of all branches the need to offer products remotely.

It is in this scenario that application development companies operate, connecting people and their businesses to mobile device users, an audience that has been increasingly open to the transition from shopping to the digital universe .
 

4. Be updated on the market

As consumers are increasingly connected through their cell phones, companies that want to keep up with this evolution need to get involved in digital media , making room for investments in social networks, online ads and especially their own applications.

In this way, it is possible to channel a promising source of new customers and retain the loyalty of existing ones in your company. In addition to enabling a continuous inflow of resources to your cashier, as according to Episerver in a 2019 survey, about 62% of users who buy online make monthly purchases in e-commerces and at least 26% make weekly purchases in these environments fingerprints.

5. Diversification of services offered

Despite the fact that online sales centers are extremely promising, they are not the only way to monetize with applications, having expanded financial return possibilities for the dissemination and advertising of other companies through the delivery of content, thus becoming a marketing channel, offering service packages within the platform itself and increasing the visibility of your brand to new users.

All the data presented show that to boost your company's growth, you need to enter the digital market, not only to reach new leads, but also to expand your sources of income and bring your customers closer to your business.

How to expand the possibilities of your business?

FWC Tecnologia acts as an intermediary between your projects and the insertion of your company in this environment. We are specialized in building applications that offer different monetization tools for your company, manufacturing apps with e-commerce, games, administration tools and several other resources that aim to help your company to establish itself where the majority of consumers are: in the mobile devices.

Not only do we have a development team that works on projects throughout Brazil and abroad, but we also have a team that helps in understanding and visioning your business to design and develop a new product for your company that best fits on your profile.

In addition, we have several other contents about the area on our blog, to let you know the news in this field and improve your business even more! Get in touch with us and don't miss the opportunity to be guided by our team to conquer more space for your company.