Mobile Ranking: 3 Google Tips to Stay Well Positioned

The mobile world is increasingly conquering the global technology market. Within this mobile universe there are some factors that can be decisive for success. And one of the main points to watch out for is Mobile Ranking.

When we talk about mobile ranking, we are referring to the positioning of mobile sites in search engines such as Google, for example. Improving ranking on Google is everyone's wish. That's because organic search traffic is a proven means of business growth.

To achieve a better placement in the Mobile Ranking, several strategies can be used. However, it is quite common for Google to make constant changes to its ranking criteria, so you need to be aware.

A good positioning in the Mobile Ranking depends on several factors. But to facilitate your understanding, we are going to present in detail what mobile ranking is and the factors that influence it, according to Google itself .

What is Mobile Ranking?

As we said above, Google has many ranking criteria. These are the criteria that will define how the sites will be positioned in your search. Knowing and understanding these criteria makes it easier to get a good position in organic search results.

In this case, the Mobile Ranking represents the position that a mobile site occupies in these search engines. And just like in the other rankings, certain criteria are taken into account. There are several factors that influence this placement. The ranking can be based on the relevance of the content, the keywords and the number of links that refer to that material.

In general, Google ranking is strongly determined by the SEO developed by the website. SEO techniques still make up a large part of the criteria in the mobile ranking of search engines, although a change in criteria can be identified.

Because of this importance, let's now understand a little more about SEO and its impact on Mobile Ranking.

How does SEO affect mobile ranking?

SEO is the set of actions aimed at a good ranking of a website in search engines. SEO strategies aim to make a website well positioned to stand out.

SEO and ranking search are not just good positioning. What happens is that a site with good positioning in organic searches is seen as leaders in its segment.

In the mobile world, users seek quick answers to their questions. For this reason, the right SEO techniques ensure that the mobile site will be first on the list and will be accessed. Let's get to know the main SEO techniques.

1. The Keywords

Choosing keywords is an extremely important SEO technique. But how do you know which keyword to use?

Initially, do not think that the ideal keyword is the highest number of searches or easier ranking. The ideal keyword for a mobile site should relate to your persona and be useful to your target audience.

Some good advice for finding your mobile site keyword is to choose niche words that are very specific. It is also important to use long-tail keywords. Finally, you need to know how to choose a keyword with medium to low search volume, so there will be less competition.

2. The snippet

The snippet is that piece of information that Google makes available to facilitate the user's search. These are answer boxes that appear even before the first result. These snippets provide part of the information without the user having to access the page. As users are in a hurry when searching, a good snippet can guarantee good placements in the mobile ranking.

But not only that. When optimizing the snippets, the page has the possibility to appear more than once on the first page. Even if the page is in a low position, when it gets a snippet it starts to appear before the first result.

3. “Friendly” URLs

The URLs are the address of the web page. When choosing the URL, it is important to choose the ones that are easier to remember and understand. A great strategy is for them to be shorter, without too many symbols or hashtags.

It is also necessary to ensure that these URLs are timeless. With this it will be possible to update the content without making major changes. As a URL can never be changed it is important to be aware of this point. The concern with a friendly URL is an SEO technique that can guarantee good placement in the mobile ranking.

4. Links between pages

To optimize and achieve good placements in the mobile ranking, it is not enough to link only to the contents of the website itself. And a great way to reach the top of the mobile ranking is to bet on external links.

Through external links, the user has access to other points of view and can be directed to reference sites. In this way, this strategy improves the user experience.

In addition to improving the user experience, the use of links is well regarded by Google. This generates authority for the content in addition to creating bridges with other sites and blogs. These actions are synonymous with better placements in the mobile ranking.

5. Heading tags

Heading tags ensure that written text will not be seen as just a randomly written sentence. The use of H1,H2,H3 calls ensures that the content will be well divided into titles, subtitles and subtopics.

The importance of correct usage comes from the fact that Google is guided by these heading tags when “reading” the content. In this aspect, the use of bold, italics and underlines are not considered.

6. Meta description

Looking for inspiration to create the meta description is another SEO tip that helps with mobile ranking. When seeking inspiration, the ideal is to seek content from paid ads and social networks. That's because this type of content is optimized to be worth the investment.

Identifying the strategies that these pages used in creating the meta description and that help to attract users is critical. Close attention should also be paid to terms used to improve descriptions.

The SEO techniques presented so far are crucial when positioning yourself in the mobile ranking. However, the criteria used by Google to define its ranking are always changing.

In recent years, factors that go beyond SEO optimization have come to be considered as criteria for mobile ranking. For this reason, we will present below 3 tips on how to stay well positioned in Google's mobile ranking.

3 Google tips to stay well positioned

As of 2010, Google started to consider new criteria in its ranking. Details such as site loading speed, for example, have become a criterion for site positioning.

In 2018, this new criterion was also expanded to mobile searches. As a result, the loading speed of mobile sites has become essential for good positioning in the mobile ranking.

With the changes in Google's criteria for defining mobile ranking, there are three essential tips that must be followed. And for you to get a good positioning in the mobile ranking, we will present each one of them now.

1. Speed and mobile ecosystem

We live in an increasingly mobile world. But even though the mobile market is currently the most prominent, many people forget about the speed delivered to users. The point is that this speed has become essential for ranking. So let's understand why loading speed is so important for mobile ranking.

When we did a search and found the site that met our needs, we quickly decided to go there. But after clicking on the link many websites have very slow loading speed. And when faced with the loading delay, our natural reaction is to migrate to the second search result.

What many don't know is that Google is capable of capturing this behavior.

In this way, when a good speed is not offered to the user, forcing him to change pages, this behavior is used to define the mobile ranking of the page.

Since Google always prioritizes user experience, it prioritizes pages that offer them good loading speed. As a result, those mobile sites that take longer to load are considered worse, generating poor placements in the mobile ranking.

For Google, a time between two seconds or less is considered a good loading speed. Therefore, pages that seek the top of the mobile ranking should pay attention to all details in this regard.

The main tip to improve page loading speed and position well in the mobile ranking is the ecosystem. The mobile ecosystem is made up of: services, applications, application frameworks, operating systems, platforms, devices, aggregators, networks and operators.

Very complex ecosystems can represent lower loading speeds and worse mobile rankings. So cut out some scripts, compress your images better, and take a look at the quality of your CSS. All these aspects make a big difference in the weight of your HTML and, consequently, in the loading speed of your website.

Another valuable tip to improve website loading speed is Google AMP. It allows fast loading of mobile pages, which is why they have a lightning bolt next to their links. AMP pages have been optimized to elevate user experience through very fast loading. AMPs are so important in mobile ranking that we will introduce them in more depth now.

2. AMPs and performance

AMP, or Accelerated Mobile Pages technology ensures that mobile pages load almost instantly. Through this technology, it is possible to greatly improve the user experience and consequently rise in the mobile ranking.

More than increasing loading speed, AMP technology allows you to direct clicks from your Google Search campaigns to these pages. For this, it is enough to create a specific mobile URL.

AMP functionality continues to evolve and expand. In addition to the speed of loading, this technology started to offer new functionalities for websites. An example of this is AMP Stories, which offers an immersive and visual format for storytelling, as well as AMP for email.

3. Tools and metrics

As we have seen, ensuring that your mobile site is optimized with SEO techniques and has good loading speed are important criteria for mobile ranking. But in addition to guaranteeing these factors, it is also necessary to know how to measure the performance of the site through its own tools.

Google indicates some tools focused on speed performance. To know how to use them properly, it is necessary to understand and navigate better in all the tools and methodologies available.

One such tool is the Speed Scorecard. With it, you can compare the speed of your mobile site with the speed of your competitors. As the data used is based on the user experience, this analysis allows a perspective on the quality of the experience.

Another tool that can be used is the Impact Calculator. With it, it is possible to estimate the potential impact of improvements in the speed of your site on the mobile ranking. To allow this analysis, the tool makes use of reference data from Google Analytics, making the metric quite reliable.

Finally, we can mention the PageSpeed Insights tool. With it, you can evaluate the speed at which your site loads and get optimization tips. This way it is easier to get a good positioning in Google's mobile ranking.

After knowing these tips to reach the whole mobile ranking, how about developing your mobile site right now?

To get good placements in the mobile ranking, you need to pay attention to your user experience. And the best way to offer your user a good experience is to develop a quality mobile site, right?

Therefore, when developing your mobile site, you should bet on a technology company specialized in the subject. FWC Tecnologia offers its customers a follow-up at all stages of the development process. This makes it even easier to stand out in the mobile ranking! To learn more about our services , contact FWC right now .