Digital marketing strategy for your app

If you've come this far, it's because you're interested in knowing a little more about the methods of disseminating an application or want to understand a little more about the mobile market. So if that's your goal, or if you're interested in digital marketing strategies for apps, this post is for you. Read until the end and discover powerful tools to implement in your business or to take the plans of owning a mobile app from paper.

Why have an app?

Before creating a project for your company, several questions arise regarding which tools to implement in your business, and which means will be better used in relation to the added value for your enterprise. For this reason, before you start thinking about the best dissemination strategies for your app or project, it is important to understand why you have an app. See the next topics to start understanding the importance of having an app for your business.

Daily interaction with your customer

The company App Annie, responsible for several surveys related to the mobile market in Brazil and worldwide, released in 2021 the average number of hours spent by smartphone users in applications. This survey resulted in a worldwide average of 4.2 hours per day of browsing within the apps. This number indicates a 30% growth if observed the same period two years ago. This shows how active smartphone users are in the use of mobile software, which makes this medium a great source of relationship with your customers and makes it possible to attract new users to learn more about your company.
 

Reliability in content delivery

After realizing that mobile apps are a great opportunity to interact with your customers, it is also important to understand their role in delivering content to users. Unlike social networks, an application unique to your business is able to filter the content that will be presented to your customer. This way, it is possible to define the best approach strategies for different types of public, in order to receive the best results reverted in profit for your company.

This strategic point is slightly linked to content marketing, which points out that the engagement brought by relevant content has the power to connect your customer to the company's culture, bringing users' loyalty to interactions in the purchase of products or services offered within the platform .

But then...What is the best marketing strategy for mobile apps?
 

Now it's time to find out which strategies are best suited for your company in this era of digital transformation. Let's start with what's hot on the market and has generated the best results, our dear Digital Marketing !

To better understand the technical approaches provided by digital marketing tools it is necessary to understand what it means and how it works, so keep an eye on the next section to understand once and for all, in a very simple way, what these two words are it's so special.

What is Digital Marketing?

In a simple and summarized way, Digital Marketing is the set of actions and strategies that an entity (individual or legal entity) performs in order to receive new customers in the digital environment. Through it, it is possible to consolidate your brand and add market value to your company.

This set of tools aims to attract the public's attention to your company/project in order to make them consumers of your product or service offered. These tools are called digital because they are not physical and transit through the means of reach of the WEB, thus allowing a greater reach of the public .

The means that generate better results and are best known to achieve these goals are through strategies such as SEO, Inbound Marketing and Content Marketing. Did you not understand anything? Don't be alarmed as we'll understand each of these tools next.

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Search Engine Optimization, also known as SEO which has its translation as “search engine optimization” are strategies that contribute to improve the ranking potential of your content on the internet. This strategy is linked to how much of the subject your company and your application dominates in a certain area and where are the contents/materials that prove this knowledge.

From a technical point of view, this ranking takes into account the descriptions contained in your product, the keywords within the means of dissemination that your app is using, issues related to relevance and evaluation of users and compliance with the rules of search engines. So don't forget this essential point in App Marketing : how your app is described/built will directly affect its reach to users.

Also related to this strategy, it is also important to think about the platforms on which your app will be available. Understanding the end user's profile makes it easier to build the app and make it available on the platforms that your audience uses the most. In this way, it is possible to concentrate investments in content generation in the means that your customers have more contact with.

Inbound Marketing
 

Known as inbound marketing, or attraction marketing , it is the gateway for an average user to become an active customer of your business. It consists of creating relationship mechanisms with your consumers, instigating sharing and generating networks of customers who are directed to buy your products.

This strategy can be applied directly to your application , keeping the user connected with your company and consuming your products. To be able to effectively implement this tool it is important to understand the behaviors of your target audience and create a persona that meets the needs of that audience.

Inbound Marketing aims to attract users through the message that your company promotes and then turn them into customers and encourage them to consume what is offered. We have, for example, upcycling companies, which attract their customers through the company's “green conscience” and then present their products. This strategy has proven to be very efficient, as it makes the company's culture loyal to the customer.

Within an application we have the ideal environment for implementing this tool. Because it is possible to direct the content that will be presented to your customer, restricting it to the company's goals of informing more about its products, presenting brand innovations and launches and focusing on what is currently at its peak within your business.

Content Marketing
 

This is the darling of the moment and they have been gaining more and more space in the market, it comes as a complement to Inbound Marketing, as it aims to generate relevant content to engage users in digital media. In an application, it is used as a way to offer the possibility to enjoy exclusive information about the way your business operates.

Content Marketing came as a way to bring value to your product through its correct presentation to your customer. It can be seen on restaurant pages or in food industry application publishing with Porn Food style posts that have become popular for bringing irresistible food photos, capable of making the customer's mouth water just by looking.

It can be applied in all fields, in education apps they can come as daily study tips, or in fashion apps with descriptions of the season's looks. Creativity is the limit for this tool, which has only one requirement to be used: create content that is relevant to your consumer and that is of interest to your consumer.

Explained so far, now the question arises: how can I bring all of this to my application project? That's when we at FWC Tecnologia come in to help you implement the best marketing tools in your mobile application project.

Putting it into practice!
 

Do you want to have a unique app for your company and have within it the digital marketing tools that will make your business stand out in the market? Contact an application development company to follow up on this process. FWC Tecnologia is always willing to help you reach your goals and our development team is always ready to receive a new challenge! Send us a message and bring your projects to life.