Why undertake in the mobile market in Brazil - 2021

Since the last decade, the mobile market has been growing rapidly in Brazil. More and more, therefore, large, medium and small companies are betting on mobile applications. But have you ever thought about starting a business in the mobile market in Brazil?

If, a few years ago, mobile applications offered some basic functionality to cell phones, today the situation is quite different. They are everywhere, helping the daily lives of billions of people around the world. Who doesn't have social networking apps, for example? Or banking apps, in the same way?

It is worth noting, by the way, that entrepreneurship has been a good alternative for those who want to escape the crisis in Brazil. After all, with so many jobs leaving the scene, directing an investment to a growing market is a promising idea, isn't it?

In addition, it is worth noting that there is still a lot of space to undertake in this area in Brazil. Professionals are increasingly qualifying and allowing the already existing consolidation of the mobile application market.

Throughout this text, we at FWC Tecnologia will explain why it is a good idea to invest in the Brazilian mobile market in 2021. In a moment, you will discover the main advantages that this area offers.

So, let's go?

Why undertake in the mobile market?

Innovation is always welcome

We are talking about an area that involves technologies very closely. In addition, it is a very recent market that emerged on the lookout for the innovations that the internet and information technology brought to the world.

First, then, know that the app market is driven by innovation. Every day, the offer for the creation of these apps is greater, which drives the need to present news that can meet the most different desires and needs.

Remember that the app building market exists to meet specific demands. Thinking, for example, of companies, we know that they seek to increase their productivity, reduce their operating costs, control the sales team and the stock and a series of other benefits in these platforms.

So, then, we have a very fertile market for investments. Know that the number of professionals is still very small in relation to the demand for this area, which gives you greater security in the endeavor.

With effective planning, success is virtually certain for those who want to invest in the mobile market!

Attractive to undertake? Big companies need the mobile market

The mobile market is very large and general. In this way, it is able to serve the most different companies, as it has different functionalities.

This means that the horizon of those who decide to undertake in the mobile market, in Brazil, ends up finding many opportunities. Very different from other areas of the corporate world, in the application creation market there are much less restrictions.

Take your cell phone as an example. It is very likely that there are a number of different applications.

We can mention social networks, relationships, food and beverage delivery, banking, health, education, utilities and, who knows, even the company you work for. Any company, from whatever industry, may be looking for an application for its own.

The future in front of you

It's no secret that the world is constantly changing. If we are to compare our time with a few years ago, we can even stamp ourselves.

Do you remember how we lived 20 years ago, in 2001? That year, Globo aired the soap opera "O Clone" and premiered the series "Os Normals", the feature film "Gladiador" won the Oscar for best film and the country vibrated to the sound of "Quem de Nós Dois", by Ana Carolina .

In that year, Fernando Henrique Cardoso was still the president of Brazil and Aécio Neves was the president of the Chamber of Deputies. The internet and computers already existed, of course, but their consumption was very different from what we have today, with broadband access.

And cell phones were generally used to make and receive calls. But what about today?

Well, who lives without a cell phone these days? Or who lives without using their cell phone for at least three hours a day? Applications are already part of our daily lives and even help to organize our routines.

The trend, in fact, is that the use will intensify in the coming years. Computers, whether notebooks or desktops, have even lost space in people's daily lives, as smartphones are more practical and portable.

The digital environment is the future and we cannot escape it!

Undertake in the mobile market, because the relationship between companies and customers has changed

The emergence of new technologies, especially the internet and the devices that connect to it, such as computers and smartphones, has also been transforming the relationship between companies and customers. Anyone who thinks that technology has changed only (or at least more strongly) the solutions of the corporate world is wrong.

Of course, operations also gained from it, but so did the relationship between companies and their audiences. Every self-respecting company, these days, has been investing in a good relationship with its customers.

They realized that strengthening ties with them is a way to keep them by their side and, at the same time, guarantee them more pleasant and promising experiences. All this, of course, interferes a lot with the profit of companies, it is good to remember.

After all, it is through customers that every company finds its income to keep its activities running.

Realize the efforts of large companies in the digital environment, always trying to answer questions, suggestions, praise and even criticism from their audiences. Not even in the past, by the way, communication was something that didn't deserve concern, was it?

Finally, the number of companies that bet on their own applications to improve the relationship with their customers grows. That is, there is an opportunity for you to undertake in the mobile market, huh?!

Online search on mobile devices has its own characteristics

Let's tell you something you may not know. But don't worry if you don't know, because it's not information that everyone has at hand.

Finally, the results obtained in research using computers, whether notebooks or desktops, are not the same as those obtained on mobile devices, such as cell phones and tablets. "But why?", you might ask.

Well, the answer lies in the processing speed of these devices. On desktops and notebooks, users can open heavier pages without any problems most of the time.

That's because these devices support it. However, on smartphones and tablets the situation is quite different. The processing capacity is much smaller and the speed drops a lot, which influences the results of research.

Know that Google's search engines, the main one in the world, end up giving preference to sites whose development has turned to mobile devices (when the search takes place from them). There's even a name for it: responsive websites.

They suit the interface of tablets and smartphones, therefore, and facilitate the user experience.

This is yet another reason for entrepreneurship in the field of mobile applications.

Demanding users are a reason for you to undertake in the mobile market

As the mobile application market grows, users are becoming more demanding. After all, we can't live without these apps anymore and we're looking for those that offer the best services.

Thus, it becomes important to customize applications so that they can meet users' expectations and needs. We can guarantee that, at this very moment, there are a large number of companies looking for ways to please their customers, giving space to those who want to undertake in the mobile market in Brazil.

It is not by chance that, these days, we can get the barcode of a bank slip on our cell phone and, through it, also pay that slip. These are needs that have been met, making life easier for everyone.

For each type of business, there are different possible customizations. E-commerce, for example, is looking for customers for virtual purchases and needs to offer an experience that brings them closer.

Who said you need to go to a physical store to find out if a certain outfit fits perfectly, after all?

We don't know the limits of customization in the application universe. The more entrepreneurs investing in this area, the greater the news!

Undertaking in Brazil is important!

In general, we know that the entrepreneur is a figure of paramount importance to society. It contributes in different ways to the country's development, generating employment, income and innovation, which reaches everyone.

It does not matter, moreover, if the entrepreneur is part of a large or a micro-enterprise. Your actions make a difference anyway!

Remember that FWC Tecnologia can help you in the mobile market, whatever your demand. We are an application development company that has know-how in the market and we have a team of qualified professionals.