Generate leads for your app: how to do it?

If you want to generate leads for your app , there are many ways to bring more contacts to your list.

Qualified leads represent a large part of a business' revenue. Therefore, companies know that they cannot neglect this step in their marketing strategies.

Soon, a whole process of attracting, engaging, capturing and retaining the attention of potential customers is carried out.

This is how your company will get more and more buyers for your product or service, no matter what area you operate in.

Want to know how to grow your business by acquiring more contacts? That's what we'll see in this article. Good reading!

What does it mean to generate leads?

Lead generation is the set of alldigital marketing actions aimed at obtaining contacts interested in purchasing a product or service.

Growing the number of leads can be simpler than you might think. First of all, you need to arouse the user's interest so that he wants to know more about topics related to your niche.

This is done through content, which is produced at different stages of the customer journey. These phases are top, middle and bottom of the funnel.

To attract leads, top and middle funnel content is used, which is intended to teach something, clarify doubts and solve problems related to the niche.

To put it into practice and generate leads for your app, you need to take a few steps, as we'll see throughout this article.

Lead capture app: What is the lead magnet for?

Lead capture starts with activating the sales funnel through the lead magnet.

It is a real magnet capable of attracting visitors and turning them into potential customers or customers.

Contacts

Some examples of lead magnets are e-books, webinars, newsletter, infographic, discount coupon or any other free and educational materials that require some contact for the visitor to have access.

This contact can be phone or email. It is requested in a form, that is, on a page or in a pop-up, for example.

Bait can also be delivered via Whatsapp or Telegram. In these cases, there is no need to fill out a form, and you will have access to the lead's phone number.

sales funnel

When the user accesses the material, it means that he is interested in knowing more about the content.

So, if he is a lead at the top of the funnel, by learning from the e-book content he can go to the middle of the funnel.

When you want to generate leads for your app, these steps raise your visitor's awareness of your product.

After consuming more content that your company publishes, which can happen in different channels and media, he walks along the funnel to the bottom of the funnel.

That way, when he's at the bottom of the funnel, he'll be able to buy.

At the top there are a larger number of people, while at the bottom the number of leads is smaller, but they are highly qualified leads, as they have great potential to buy your product or purchase your service .

Understand how to generate leads for your app

There are different digital marketing strategies that can be used to attract more people to your business.

If you already have organic traffic , you can take advantage of this source to capture leads or you can also choose to expand this reach with paid traffic .

site

On your company's website, there may be a lead magnet on the home page that is available whenever the visitor accesses it.

In addition, blog content may have CTAs (calls to action) for the user to click on a link or button to download the lead magnet after entering the data.

If you visit the IMB or Microsoft website, you will notice that they have lead capture methods on the home page.

If your intention is to increase the number of leads with the website, it is important to focus on SEO so that it has more traffic and reaches more people.

For example, you can give priority to trying to rank well in articles that offer the lead magnet in the CTA.

Also, increased traffic to the blog as a whole contributes to increased leads if there is a lure on the homepage.

The reason is that part of the readers visit the “home” after reading some content that interested them, either to read other articles or to learn about the company.

Instagram

Another important media to generate leads for your app.

On Instagram, you've probably noticed that there's a space to put a link in the bio .

The space is intended for just one link, but you can use a link aggregator, such as Linktree, to gather several links on one page.

In these links, you can promote other channels in which your brand is present, and you can also include the form link for the digital bait or the link to WhatsApp.

But how do you encourage people to get to the lead magnet link?

When producing content on Instagram, you can include CTAs calling followers to access the bio link and download the free material.

This can be done in carousel posts, reels, stories and all content formats available on this social network.

In addition, a way to attract more audience and reach more people who will be able to access the bait is Instagram Ads.

That is, you boost some post with paid traffic on Instagram.

youtube

You can also generate leads for your app on Youtube.

Youtube allows the creation of video content and is part of the marketing strategy of many businesses that attract an audience organically with Inbound Marketing.

And the good news is that it allows you to add images with links in published videos.

That is, these links can direct the visitor to a page where he will have access to the lead magnet.

Therefore, it is interesting that you encourage the user to click on the link when making a call at the end, or even during the video, so that he can access the link and download the digital reward.

Another way to generate leads on Youtube is by putting the link in the video description.

In this case, it is also recommended that you make a CTA that directs the visitor to the location where the link is.

After these steps, it is interesting to check the metrics in Youtube Analytics, to find out how many people accessed that video and the lead magnet link.

Also, you can use Youtube Ads to promote your videos that mention the lead magnet for more reach.

Whatsapp

It is also possible to generate leads for your application with Whatsapp.

Virtually everyone uses this application, whether for personal or professional reasons.

In the case of a business, it is possible to get in touch with people who access your website by including a Whatsapp button on the home page.

In addition, there may be a link to the business number in other media such as Instagram and Youtube.

With this way of attracting potential customers, it is important to have good one-to-one communication with the user.

After all, if he has a bad impression in the conversation or if he believes he was treated poorly, he will probably feel less likely to return to that means of communication.

Also, if possible, ask him to add your company to his contact list, if you adopt the strategy of broadcasting lists to inform industry news or make offers.

Adverts

Another popular way to generate leads for your app is through ads. For this, you need to have a Facebook Ads or Google Ads account.

It works as follows. You will promote a lead magnet to top or middle funnel users.

The logic is similar to what we explained before. In order for the user to access the bait, he will need to provide the contact, either via Whatsapp or email.

To make the ads, payment happens by clicks or by views.

In the case of Facebook, for example, you can do a good segmentation of people you want to reach, based on personal preferences, interests, geographic location, age, gender and other criteria.

Now you know how to generate leads for your app.

Does your business already have an app?

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