Mobile market in 2023: what to expect?

The mobile market for applications in 2023 tends to favor considerably with the technological innovations that follow at a dizzying pace.

The perception of space and usability are increasingly merging in the offline and online worlds, with their intersections between the real and the virtual.

So that you are aware of these trends, we have made a list about the use of these technologies today. Check out!

Mobile market trends for apps in 2023
 

Using applications to make life simpler and with innovative solutions is something that will only grow in this and the coming years.

In many cases, it may take some time for the democratization of certain technological devices.

But it's worth being on top of the news and understanding how technology will influence the development of applications according to your audience.

Here are some of these trends in the app market.

Internet of Things
 

You may have seen or heard of the concept of “smart homes”.

With the development of applications, many practical solutions become possible in the daily lives of people who are attuned to the technological world.

If decades ago these innovations were part of a science fiction scenario, today they are consolidating in several countries with the Internet of Things (IoT).

It is possible, for example, for the lights in the house to be turned on by controlling a connected app.

In addition, you can control door locks, use smart appliances from the app, such as washing machines, Smart TVs, air conditioning, cleaning robots and much more.

According to the report “Smart Home Applicances – Global Market Trajectory & Analytics”, by 2027 the smart home appliance market will reach figures of US$ 81.8 billion.

It's not just the mobile market for apps that moves in 2023. The relationships and dynamics that human beings have in relation to space and objects are changing, in an increasingly connected reality.

5G technology
 

Everyone likes to use their smartphone with good speed to access applications and various resources that make routines more practical in personal life or at work.

5G improves these possibilities and expands the scope of technology use in different areas.

It started in Brazil in July 2022, when the signal was implemented in Brasília with a speed of 1 Gigabit, which corresponds to a speed 10 times greater than 4G.

Since then, other capitals have adopted this type of connection. It is estimated that in 2023 this technology will cover 420 municipalities in the country.

Today 5G has the possibility of offering a speed up to 100 times greater than 4G.

Among the advantages, there is lower energy consumption and integration with the Internet of Things (IoT), which makes it possible to expand the scope to fields such as public lighting services, telemedicine, automation, Cybersecurity, Business Intelligence, among others.

Payment methods
 

What is the relationship between payment methods and the mobile market for apps in 2023?

Online payments are growing at a fast pace in Brazil. Through mobile phones and apps, it is possible to shop easily in any region with internet access.

And one of the concerns that always comes up is about security, as there are cybercriminals who take advantage of online vulnerabilities to apply credit card scams and theft.

In this context, Google Pay and Apple Pay have been on the market for some years now and have a token mechanism that prevents card cloning, as it eliminates the need to store information on the smartphone.

In the case of Google Pay and Apple Pay, the tendency is for the method of payment using NFC technology to grow, that is, by approximation, which brings more security to consumers who make purchases on their cell phones.

Data indicate that by 2023 there should be an increase of 6.1 billion users in the world using digital payments, which means an expansion of 50% compared to 2017.

Artificial intelligence
 

The use of Artificial Intelligence (AI) will be increasingly present in Chatbots and in programming for facial and voice detection.

If you've already registered with a digital bank, for example, you've probably already come across the facial recognition step to validate the registration.

The same happens when you visit the website of a virtual store or a financial institution and you can chat or WhatsApp without actually having a person behind that conversation.

Responses are directed quickly according to certain commands and, in specific situations, it is possible to speak with a real attendant.

These systems allow simulating human behavior through digital robots.

However, the applications can be much broader: in drones, autonomous cars, industrial inspections and in other contexts of connecting data from the physical world to the digital one.

An IBM study conducted in more than 7,000 companies around the world, including Brazil, highlights that 35% of businesses use AI.

So there is still plenty of room for growth in the mobile market for apps in 2023 and beyond.

Beacon Technology

Imagine that you are in a clothing store and you find a blue T-shirt in the display. However, you want to buy a green T-shirt as well, but you are still in doubt.

At the same time, you receive a message from a store application showing all the color options for that shirt and that you will get a discount if you take two or more shirts.

Amazing, isn't it?

Beacon technology connects the offline world with the online world via low-frequency radio and Bluetooth technology.

It allows the location of a smartphone within a certain distance and is already used, for example, in smartwatches.

The name beacon means “lighthouse”, an allusion to the detection of the signal at a certain proximity.

In the United States, it has been used since 2014 and is widely used in retail stores. That is, the establishment detects where the customer is in the store and sends information to the consumer's cell phone that has an application.

It is a way of encouraging the customer to make purchases according to personalized interests.

In Brazil, there are initiatives at universities that use technology to facilitate access to information about the campus and to locate students and professors.

Augmented and virtual reality

Another interesting topic about the mobile market for apps in 2023.

The use of overlapping virtual objects in real representations with augmented reality (AR) in archaeological sites, museums and online games is already known, which is also linked to the emergence of the metaverse.

However, there are applications that can be developed in the scientific, educational and medical universe, among other areas.

Many applications already use and will adopt the technology with new AR features.

For example, Ikea, which is a famous Swedish brand of homewares, uses augmented reality for consumers to experience the house's furniture virtually in the app before making a purchase.

Another interesting example is the partnership between L'Oréal and Perfect Corp for women to use AR through an application.

With this, there is the possibility of testing makeup anywhere, whether in traffic, in the queue at the bank or at home, without having to be in a physical store.

So, did you like this content about the mobile market for apps in 2023?
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