2023 App Marketing Planning: Tips and more

Have you ever thought about how app marketing planning in 2023 can contribute to your company's growth?

Marketing is the soul of the business. And, to make constant progress, there are some actions that you can gradually implement to always have better prospects for your app on the market.

So, are you ready to start making changes to your business later this year?

Follow the tips in this article!

How to do marketing planning for apps in 2023

To have good results with your application company, you need to start adopting some marketing strategies as soon as possible that will bring a good differential to your company. Check it out below.

define the persona

The persona is a semi-fictional character that represents your company's ideal customer.

In this sense, it is important to carry out market research and collect data on people who have already bought from you in order to understand the profile of consumers.

Information such as geographic location, gender, age, family income and even hobbies are some questions to define the persona.

Some companies start their activities and leave the persona to define later, which is a mistake, as communication needs to be directed at the persona from the beginning.

Have a Unique Value Proposition

The purpose of the value proposition is to identify the main value of your app. That is, what is the differential of your brand.

This is how the user will recognize your company, identify with its mission and purposes.

When we see a Coca-Cola advertisement, we immediately know that the brand seeks to convey messages of good times with the family to awaken positive feelings and good memories that move viewers.

All this causes desire for the consumption of soda, as values with which people identify are inserted.

Build a website and landing page

In your 2023 app marketing plan, consider creating a website if you don't already have one.

Having a website with content is something that will bring authority to your brand, in addition to being a showcase for your products.

And your business will get more visibility with increased organic reach over time.

The landing page, which can be on the website menu or on the home page, is a sales page that has copywriting techniques so that the potential customer knows your product and feels persuaded to purchase it.

AR/VR Content

This type of content is related to augmented reality and virtual reality. For those who don't know, it is possible to make the app's offer of products more dynamic with this technology, with virtual storefront resources, for example.

Use App Store Optimization (ASO)

ASO in Portuguese means Application Store Optimization. It serves to make your app page better highlighted in the Play Store and App Store stores.

That is, with improved ranking in search engines, you will have more leads and conversions.

Have a relationship with customers

This is another crucial point for anyone who wants to do an app marketing plan in 2023.

All companies that use customer attraction and retention strategies know the importance of having a good relationship with them.

This is possible by creating content that solves your doubts, by interacting on social networks and also with email marketing.

Make high quality videos

A great way to educate your audience and guide them through the customer journey is to produce informational YouTube videos about your app's niche.

Video content brings more confidence to the public and helps to humanize your brand, as people like to know who is behind that venture.

Strengthen the branding

One way to strengthen branding is by creating a cohesive visual identity on your communication channels, with a clear purpose of what you want to convey.

In addition to having a logo that is a representation of your ideals, it is also interesting to have a creative slogan that summarizes the values and mission of the company.

A well-known slogan around the world is Nike 's: "Just do it".

This phrase is mentioned in various forms of advertising that the company publishes, generally associated with an impactful image that generates a desire for the public to purchase the brand's products.

Adopt the omnichannel strategy

The omnichannel strategy consists of having a constant company in several digital channels. This is also a bet for app marketing planning in 2023.

For example, your app business can create content on a website, on social networks, on Youtube, on TikTok, on Linkedin, on Twitter, among others.

At first, it may be more difficult to have a broad digital presence, but over time you can expand your app company's digital presence.

Define how you want to position yourself

For your business to grow, it is also important to define what your position in the market will be. In other words, how do you want your brand to be remembered?

To establish what the positioning will be, it is necessary to ask some questions. For example:

• what is the growth potential of the market?
• What are people looking for in your app?
• How does your app help solve problems?
• why buy your app?

offer your product

Many companies that produce content forget an essential step, which is making product offers.

This applies to marketing planning for apps in 2023.

In general, product offers are aimed at a bottom-of-the-funnel audience. Fewer people are interested compared to the top of the funnel. However, they are highly qualified leads for purchase.

In fact, this audience matters a lot, as it is from them that your app business will make sales.

So, don't forget to produce bottom-of-the-funnel content interspersed with the other stages of the customer journey.

And include CTAs in your content that direct the potential buyer to some action.

Know the metrics

Another issue that has always been present at least since the 1980s, when it started to be implemented: the analysis of metrics.

Analyzing the metrics is an essential step for you to know what is working and what needs to be improved.

Many times, you may believe that certain strategies are on the right path, but when you evaluate the metrics, you realize that you need to change routes.

So, don't skip this step, as the data will allow you to have a clear sense of how your company is progressing.

Some of this data is related to engagement, number of leads, cost per lead, retention, number of conversions, among others.

Keep up with market changes

Add this point to your 2023 app marketing planning list as well.

In the world of technology, changes happen all the time. There are always new products, features and functionality that come out all the time, right?

Therefore, your company needs to keep up with trends and news, so as not to lose market share to competitors.

A simple innovation can completely change the user experience in relation to your application, which is a very positive point for your business.

Now you know what your app company needs to do to grow the number of customers and have good results this year!

Read other articles on the FWC Tecnologia blog, an application development company that provides effective solutions for your business!