Social media business strategy

Connectivity between people has grown daily through digital platforms . This migration to virtual relationships began with the creation of emails, improved in communities and forums, and became more robust with social networks.

Understanding how people relate to each other on the web can make it easier for your company to position itself in these online social media. It is possible to establish a promising connection, when the vision is to reach new customers.

The beginning of building your brand's image on the networks can generate countless questions, and that's why we're here! To help you understand the most diverse social networks and help you understand how to build effective marketing strategies for your brand.

Which places to register your platform?

Just as e-mail has become a formal communication channel between users and forums have become an informal conversation environment for sharing knowledge, each digital platform has a different objective and user profile , and this becomes essential for positioning your brand in the right places.

Below we present some possibilities with business examples that can be used as a basis for building your strategy.

Facebook

The platform was launched in 2004 and in just 8 years reached the milestone of 1 billion users, proving to be a golden source for capturing new leads . The network's objective is to promote the sharing of experiences through photos and texts that are delivered to users according to their niche interests.

For companies and professional accounts, Facebook has several analytical tools that allow the visualization of information, such as the delivery number of a content, interaction of the post with users and sharing.

We emphasize the importance of defining your target audience to work on any platform, because when the content begins to be diversified to the point of not being distinguished by the platform, delivery starts to drop, as it does not fit into the users' niches.

This platform also hosts Instagram activity information and management, which will be the next platform introduced here.

Instagram

 

Created in 2010, with the aim of being a mobile platform and later enabling desktop use, Instagram went viral and in less than 10 years, also reaching its first billion monthly active users.

Different from the initial focus of Facebook, this social network made an effort to reach users through their smartphones , and was also used to share the daily life and experiences of users through photos and texts.

This behavior on both platforms mentioned above represents the culture of these companies, being sought by users who are present in these environments. In this scenario, the first mistakes of companies within social networks arise:

mechanized behavior

If we already know that the objective of these platforms is to connect people through shared stories, then for companies this will not be different. To take advantage of the maximum potential of these tools, your company must position itself in a humanized way, speaking directly with your target audience and solving their problems through the solutions brought by your brand.

Escape just the advertisement of your product and tell how your company can help to achieve your client's objectives in a clear way, in order to bring empathy to the product and instigate the user's imagination to think about purchasing it.

A strong example of this strategy is the form of publicity used by Polishop, which presents possibly real stories from the daily lives of its customers, showing the product as the center of the solution to a certain difficulty.

twitter

The platform that was born in 2006 and aimed at creating a microblog, where users shared texts containing a maximum of 140 characters. It is rarely used for selling products, but rather for closer relationships with consumers and fans of the brand.

Being a platform with little conversion of new customers in the short term, it is possible to prioritize the company's positioning on other platforms that allow for less restricted interaction and later migrate to Twitter, since it has the objective of making users loyal to your company.

youtube

Of all the tools presented in this text, YouTube is currently the most complete , allowing you to post photos, texts and videos on your company's channels. The platform was created in 2005 and currently has more than 2 billion users.

Despite having a higher number of users than other platforms, the company that decides to position itself within this social network must be aware of the competitiveness between the contents , since there are also several active channels that make their videos available, making the place conducive to user distraction .

As with all social networks, Youtube values the constancy of content creators to improve deliveries. Therefore, it is necessary to commit to a posting schedule so as not to miss out on delivering content, since building quality videos is a more time-consuming process and requires more investment for the company .

TikTok

Last but not least, let's talk about TikTok, which is the most recent platform on the list, and which has become very popular in a very short time. Created in 2016, the network gained its first billion active users in less time than the others, just 4 years.

Focused on sharing content through short videos, it becomes ideal for presenting the products you offer. It is possible to show the use, benefits and curiosities about your niche.

Users of this platform are mostly young people between 18 and 29 years old, and it is necessary to adapt the way in which their posts are presented, using accessible and uncluttered language, in order to connect more adequately with the young audience .

Setting up your company's strategy

So far it has become clear that it is necessary to know the platforms and the objectives for which they were created before starting to build your Digital Marketing plan, so it is possible to understand the objective of each user who frequents a certain platform.

Your company's positioning on these platforms must be done in a humanized way , communicating directly with the consumer of your products, and not just presenting them. Try as much as possible to insert your brand into the life context of your target audience, remembering that the more constant you are on social networks, the better the results for converting users into customers.

Like what you've seen so far? Then go check out our posts on Application Marketing and see the benefits of having an exclusive platform for your company. We at FWC Tecnologia are always attentive to bring quality content to help your company to position itself in the market.